Count Us In


Privacy Notice

Last updated on: 8th October 2021

1. What this privacy notice covers

This privacy notice sets out information on the personal information collection and use when you provide personal information to us, when you visit our website, or when you interact with a pledge platform. You should also read the Website Terms and Conditions.

2. Who we are

Count Us In is a brand name of Leaders’ Quest Foundation (LQF). We are a community of people protecting what we love from climate change before it is too late. We want people to take practical steps that when aggregated, will make a significant impact in reducing carbon pollution and challenge leaders to act boldly to deliver global systems change.

To achieve this we create platforms for partner clients on climate-related topics that matter to them based on content they provide. Through these platforms individuals can pledge to take specific steps to make a difference.

Where we use ‘Count Us In’ and ‘CUI’ in this notice, the legal organisation is Leaders’ Quest Foundation.

Our partners

Our platforms are co-branded with our partners and each partner may have multiple projects each with their own platform.

Controller and processor

Primarily, the partner whose platform you are interacting with will be the data controller. CUI acts as a data processor to provide the platform and its services.

CUI is a data controller for your account information (e-mail, username and password) and where we use data from the platform to create aggregate, anonymised statistics to be able to report on pledges people are making on climate matters.

3. Personal information collection and use

When you pledge to take action

You will need to create an account on the platform and provide the following information.

  • Name
  • E-mail address
  • The commitment(s) you make on climate change

We also use part of your IP address to assign you a country location to report on the geographic spread of individuals using the platform.

CUI use of your information

We only use information for our own purposes in aggregate form to report on how many people have pledged and what type of pledges they have made. We will aggregate data from other platforms we provide to get these statistics.

We also send automated e-mails once you have signed up to welcome you to the platform and to remind you of the pledges you have made. We will only send you e-mails about our work and projects if you have opted in.

We may need to use your information as part of administering the website and platform and for internal operations, including troubleshooting, data analysis, testing and research.

As a processor for our partners, we also provide them with reports on platform-specific performance indicators, aggregated impacts and other insights they request.

Partner use of your information

Our partners will have access to the information you provide. Please review the Netflix terms of use and privacy statements.

If you have opted into their marketing, they will send you e-mails from which you can unsubscribe.


You can sign up to the Count Us In newsletter on our main website:

Contact us

You can contact us through our main website to provide feedback, complain, sign up as a partner, get involved with our work in some way or for media enquires. We ask for your name and contact details, where you are located and your message. We only use this information to reply to you.

Information collected automatically

When you visit any of our websites, we will automatically collect the following information. Where we collect this information from your device using Google Analytics, we will only do so if you have consented through the cookie management tool.

  1. Technical information, including the Internet Protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
  2. Information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from the website (including date and time), page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page.

4. Disclosure of personal information

We may need to disclose information to organisations we work with to deliver our services and who provide technical support. We have agreements in place with these organisations and they cannot use your information for any purpose other than to provide the service or support.

We may also need to disclose your personal information to third parties who are prospective sellers or buyers of any of our businesses or assets; to comply with any legal obligation, to enforce or apply the Website Terms and Conditions; or to protect rights, property, or safety. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

5. Data location

We, our service providers and our partners may store personal information outside the country you are in. Any transfers of personal information will comply with applicable data protection laws.

6. Retention

We will keep your personal information for as long as needed to fulfil the purpose for which it was collected and for our accounts and records. You should contact the relevant partner organisation for information on their retention policy.

7. Your rights

If you wish to make a request for any of the rights listed below, relating to CUI’s collection and use of your personal information, please contact If you want to make a rights request about a partner’s collection and use of your information, please contact them using the details provided in their privacy notice.

  1. Access to your personal data.
  2. Objection to the processing of your personal data.
  3. Objection to automated decision-making and profiling.
  4. Restriction of processing of your personal data.
  5. Receive a copy of your personal data that you provided.
  6. Correction of your personal data
  7. Deletion of your personal data.

We may need proof of your identity for some requests. If we do, we will explain what we need and why.

You can unsubscribe from any marketing e-mails or newsletter at any time by clicking the ‘unsubscribe’ link in the e-mail or by contacting us at

8. Complaints

You also have the right to complain to the supervisory authority. The supervisory authority in the UK is the Information Commissioner’s Office.


9. Company information

Leaders’ Quest Foundation (charity no: 1104192) is a charity established under the laws of England and Wales with its registered office at First Floor, 10 Queen Street Place, London EC4R 1BE.