Count Us In



Why are you doing this?

Breaking Boundaries: The Science of Our Planet was filmed to raise awareness of the multiple tipping points that endanger human life on our planet, and how we get back on the path to ensure a safer, better world to live in. But we know that getting on the path requires more than awareness, it requires action - and lots of it. This collaboration with Count Us In was developed to help citizens take the most effective steps that send a signal to global leaders and reduce their own carbon emissions at the same time.

What is Count Us In?

Count Us In is a global movement of people and organizations taking practical steps to address climate change. It is supported by over 100 organizations from UNEP and Ted to IKEA and WWF. As an NGO we are independent of any government.

Why are you focusing on individual action?

Returning to the safe zone and restoring a stable climate and healthy natural world is a global issue that requires bold action by leaders everywhere. But individuals have a role to play too. Alone, our steps may seem small. But when we come together, how we choose to eat, travel, power our homes, cast our votes and speak our minds, has the power to influence leaders and drive change on a global scale.

How have you chosen the steps?

The steps highlighted in this platform have been informed by the research of the Count Us In and Breaking Boundaries teams, working in collaboration with the research team at Project Drawdowns. They offer people a way to make a positive difference through a mix of direct impact on their own carbon footprint, their ability to influence markets and leaders to take action, whilst ensuring we involve a wide range of communities and individuals.

What is Breaking Boundaries?

Breaking Boundaries: The Science of Our Planet is an environmental documentary on Netflix that follows Sir David Attenborough and scientist Johan Rockström as they examine the planetary thresholds we must not exceed, not just for the stability of our planet, but for the future of humanity. It offers up the solutions we can and must put in place now if we are to protect Earth’s life support systems. The documentary is based on the Planetary Framework that Johan Rockström and his team of scientists developed and elaborated on in the book Breaking Boundaries: The Science of Our Planet.

What is Breaking Boundaries’ role in this project?

The science behind Breaking Boundaries has inspired this particular Count Us In platform. The team at Silverback films worked together with Count Us In and Project Drawdown to put forward steps and content that are true to the original intent of the makers of the film and the scientific findings that underpin it.

How are Sir David Attenborough and Johan Rockström involved?

Professor Johan Rockström is an internationally recognized scientist on global sustainability issues and led the development of the Planetary Boundaries framework that underpins the film, Breaking Boundaries: The Science of Our Planet. Johan Rockström worked together with narrator, Sir David Attenborough, and filmmakers at Silverback films to bring the message of Breaking Boundaries into the homes of people all around the world.

Can I arrange a viewing of Breaking Boundaries?

Breaking Boundaries: The Science of our Planet is available globally on Netflix in a range of languages. It may be screened at one-time non-commercial and educational events. Read here to find out more about physical events, digital events, internet access recommendations, and terms and conditions for screening the film.

How did you calculate the carbon values?

The methodology for the calculation of step impact on this platform was developed in association with Count Us In with contributions from from Do Nation, ENGIE Impact and Project Drawdown. All carbon emissions and calculations can be found in the full methodology published here.

Who leads Count Us In?

Count Us In has been initiated by a diverse group of organizations committed to incubating a global community that goes beyond a single name, brand or organizational objective. Initially convened by Countdown (powered by TED and Future Stewards), Count Us In has been developed with partners, including: COP 26 High Level Champion Team, TED, UN Live, The Do, Brunswick, Do Nation, Accenture, Global Optimism, Leaders’ Quest, Something More Near, SYSTEMIQ, UN Environment Programme, Wonderlab and more. Over the last year, the Count Us In community has grown to include over 100 organisations ranging from the EU and WWF to IKEA and Tottenham FC to Extreme E and EKTARA. We are supported by some amazing Stubborn Optimists led by Christiana Figueres, including Hindou Ibrahim, Sir Tim Smit and Dia Mirza amongst others. You can see more about our community here. Leaders’ Quest Foundation UK (UK registered charity 1104192) has legal and fiduciary responsibility for Count Us In, including budgets, managing income and expenditure, reporting to donors, and overseeing contracts with suppliers.

Why does Count Us In call citizens to act on climate change, when the biggest emitters are companies and states?

Governments and businesses must act more boldly. We know less than 200 companies and powerful governments account for a huge part of global emissions. But what citizens do will directly influence business and political leaders. We buy from those companies and vote for those politicians. We can all do our part to make a direct difference. Taking a step with Breaking Boundaries and Count Us In is a powerful way for individuals to make changes that matter - sending a signal to leaders and reducing your own carbon emissions at the same time. Taking steps together lets politicians and organisations know that voters and consumers are serious, creating a cycle of positive change.

How can I take part?

Everyone can take part! Count Us In is building the largest and most ambitious citizen-led effort to avert the impacts of climate change. Individuals: Simply sign up on, choose the step(s) that’s right for you and keep it up! You can track your progress and raise your ambition through your Count Us In profile, and see the collective impact of your actions through the Count Us In aggregator. Organizations: Your organization or company can help Count Us In become the largest citizen climate action mobilization, by joining as a partner, and promoting Count Us In among your supporters, followers, members, staff and customers. We can also help create your own whitelabelled or customized platform, linked to our aggregator. We welcome sister initiatives and organizations with climate action platforms to join our community, and link up to our aggregator – to add up to something even bigger. Please contact us at for more information on partnerships, our platform and partner platforms.

What is the Count Us In Aggregator?

The Count Us In aggregator is a cornerstone of Count Us In. It adds up every step taken, showing the difference we can all make by acting together. From launch, the aggregator will report on three key data points: the (1) carbon impact of the steps taken; (2) the number of individuals taking steps; (3) and number of steps taken. The Count Us In aggregator creates, for the first time, an ecosystem of partner climate action platforms, combining and synthesizing their data to show the collective impact of citizen climate action worldwide – adding weight to our effort to drive policy makers, businesses and other actors to take bold action on systems change. Data on the impact of citizens’ climate action in the Aggregator begins from January 2020, with data sourced from additional partners as they’ve joined this effort. Count Us In will continue to develop and gather more granular impact data through its Aggregator, and to make insights accessible through public data visualisation tools.

How do you know people are taking the steps they commit to?

When someone pledges to take a step, Count Us In calculates the potential impact of the individual pledge and shares with users tips on how to take the step, making it easier to adopt these lifestyle shifts. All pledges are to try the chosen steps for one month, a time-limited period which is short enough to not be too intimidating, but long enough to form habits that last. Users can keep track of their commitment, and raise their ambition through their Count Us In profile. If they don’t confirm their step at the end of the pledge period, Count Us In assumes that they didn’t complete the steps they pledged to.

How are the carbon savings calculated for each country?

Currently, we’re not yet gathering country-specific data on carbon savings, but we aim to build this capacity into the Count Us In aggregator in the future. For more information about carbon emissions and calculations you can find the full methodology white paper published here.

How is my data used?

We limit the data we collect to your name, e-mail address, partial IP address (to identify the country you’re in) and the commitment(s) you make on climate change. We’ll use this information to, among other things, contact you to answer any questions you may have, measure the impact of your pledged steps, and to send you handy reminders, tips, and confirmation emails about your pledges. It is possible that your data may be used to administer the site and for internal operations, including troubleshooting, data analysis, testing and research. If you decide you no longer want to receive any of this information, you can just let us know by emailing with the subject line “Delete my account”. Unless you state otherwise, we’ll leave your pledges on the site but anonymize them by removing all your personal data. We’ll input aggregated data from the Count Us In platform and other partner platforms into our aggregator, developed by Count Us In partner with Accenture and with support from our platform partners. This won’t include any of your personal data. We will never share your contact details with other third parties without your explicit permission. If you sign up to our mailing list, we’ll send you occasional updates on the work we’re doing or about things which we think may interest you. You can unsubscribe or manage preferences at any time through the emails we send you. You’ll find links to other websites on this site, those sites will have their own terms and conditions and/or privacy policies which you should read if you visit their sites. You can read more about the privacy policies and terms and conditions that apply to this site.

How can I get in touch?

For general enquiries: For technical assistance: